Where Brand Trust Meets Proof.
Expertise alone doesn’t earn trust.
Trust is built when results are demonstrated, patterns are repeatable, and performance holds up across environments.
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The GenerativeSelling™ Purpose-to-Performance rituals are measured by only standard — your results!​
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Proof Points:
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Real selling professionals
achieving repeatable results -
Market leaders highlighting the importance of GenerativeSelling™ principles
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Global customers who have awarded GenerativeSellers™
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Independent validation through thought leadership and research
Real Wins. Real People. Repeatable Results.
Explore how purpose-driven selling rituals reshaped engagement, trust,
and performance across industries.
PURCHASING CUSTOMER:
Department of Veterans Affairs
GENERATIVESELLER CHALLENGE:
Congress suspended the VA’s technology modernization funding after substantial budget overruns. The agency sought a highly-tailored, human capital solution that directly addressed Congressional criticism and restored confidence.
BENEFIT TO THE SELLING ORGANIZATION:
Guided by GenerativeSelling™ practices, the selling organization created a bespoke, advisory-led tiered solution aligned to congressional priorities of financial management, program management, and acquisition management; nullifying all competitive offerings and earning a $60M, five-year contract.
PURCHASING CUSTOMER:
State of Tennessee
GENERATIVESELLER CHALLENGE:
The State needed to modernize a 1,500-person IT workforce amid outdated classifications, talent gaps and rising digital demands. Leadership required a partner who could quickly build trust across multiple agency stakeholders, create clarity of purpose, and foster agreement on a multi-faceted solution that accomplishes its modernization objectives.
BENEFIT TO THE SELLING ORGANIZATION:
Trained in GenerativeSelling™ rituals, the selling organization unified State of TN executives, clarified role-based performance gaps, and deployed a branded transformation program that rebuilt confidence and accelerated modernization goals — delivering a 34% statewide performance lift with only 0.5% of the IT budget.
PURCHASING CUSTOMER:
Intelligence Agency - Ft. Meade
GENERATIVESELLER CHALLENGE:
A small business repeatedly failed to penetrate the intelligence community, losing three technical RFPs without past performance, references, relationships, or revenue. Leadership needed a disciplined selling approach to establish trust, credibility, and relevance with mission buyers.
BENEFIT TO THE SELLING ORGANIZATION:
Applying GenerativeSelling™ strategies, the Seller led collaborative discovery, applied intellectual-curiosity questioning, and positioned the firm around leadership experience, transferable trust, and buyer-aligned value. The approach transformed a zero-revenue intelligence portfolio into a trusted provider—resulting in a $3M, multi-year contract.
PURCHASING CUSTOMER:
Global Automobile Manufacturer
GENERATIVESELLER CHALLENGE:
The automaker sought to reverse a decade of outsourced IT operations and rebuild an internal workforce capable of managing complex systems. Leading stakeholders required a partner that would deliver an innovative approach — at scale, support large cohort onboarding, and help facilitate a culture shift toward insourcing and innovation.
BENEFIT TO THE SELLING ORGANIZATION:
Structured around the GenerativeSelling™ Complex Selling, the selling organization built a multi-tiered support model and immersive five-week onboarding program that accelerated IT transformation—serving >1,500 employees in three years and helping bring 95% of IT services and billions in operations back in house.
PURCHASING CUSTOMER:
State of New York — COVID Workforce Recovery Initiative
GENERATIVESELLER CHALLENGE:
During the height of COVID-19, New York faced historic unemployment as more than 1.8 million residents lost work and the state spent $20B of its 20-year budget in six months. Leadership needed a partner to rapidly mobilize and scale a recovery-oriented workforce solutions program.
BENEFIT TO THE SELLING ORGANIZATION:
Leveraging GenerativeSelling™ disciplines, the selling organization partnered with the Governor’s Office and Department of Labor to design and launch an online workforce training initiative, curating nearly 4,000 job-relevant skills, certifications and career pathways that helped unemployed New Yorkers gain in-demand skills and advance toward reemployment. “This (solution) will ensure unemployed New Yorkers aren’t left behind.” — New York Governor.
PURCHASING CUSTOMER:
Large Homeland Security Federal Agency
GENERATIVESELLER CHALLENGE:
This agency struggled with poor service delivery, fragmented processes, and >$400M in unaccounted IT expenditures. They needed a trusted partner who could quickly assess root causes, map essential solutions, and align employees around a unified service management framework.
BENEFIT TO THE SELLING ORGANIZATION:
Directed by GenerativeSelling™ consultative, buyer journey techniques, the Selling Organization created a single enterprise service catalog, defined key services, trained 200-federal employees in role-specific technology practices, and embedded an expert advisor—producing agency-wide alignment and restoring control of IT service delivery.
Data That Reveals the Truth About Selling Performance.
Backed by behavioral research, GenerativeSelling™ bridges
psychology and performance.
GenerativeSellers™ Trusted by Government, Industry, Global, and Humanitarian Leaders Worldwide.
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Over 150 organizations worldwide — from Fortune 500 companies to federal agencies, global institutions, and nonprofit organizations — have trusted our founder's leadership, judgment, and methodology-driven approach to deliver mission-aligned outcomes. GenerativeSelling™ is the distilled system behind that body of work, now purpose-built to help your teams achieve the same clarity, consistency, and performance.
White House & Federal Initiatives
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Advisor –
Learning Record Interoperability,
AI Summit on Gov, National Cybersecurity Education (NICE)
Published Thought Leadership
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Strengthening
Federal Cybersecurity (ACT-IAC);
Budgets, Performance & Accountability—Oh My! (The Public Manager)
Keynotes & Events
Chief Learning Officer Summit – Improving Individual Accountability; HHS Acquisition Symposium; Project Management Institute – Class Dismissed. Now Let’s Execute.
Recognition & Performance Awards
CLO Excellence in Content Design (Veterans Affairs Federal Program Management Certification);
Top US Revenue Producer 5 yrs; Record contract wins.